Our mission is to be a one-stop destination for all intimate & practical needs of women & girls going through the beautiful journey of womanhood. We strive towards bringing her stylish, affordable & innovative products that are comfortable & practical.
While you wear the beautiful creations brought to you by Adira, you will be happy to know that your outfit has supported the livelihood of women from small towns and villages of India. Our factories train and employ women from small towns and generate employment.
Innovating for 10 years now and going stronger
Started in the year 2008 by Yashram Lifestyle Brands Pvt Ltd. (Yashram.com) , Adira is the most innovative brand of inner wear in India. Being the first to innovate on multiple products like period panties, starter bras, incontinence underwear, hygiene panties and more, Adira has taken a special place in the girl's journey through womanhood.
Being a woman entrepreneur, I am inspired by women across all socio economic and global backgrounds. My brands, products, innovations and invention are all a result of my interest in improving quality of life for girls, women and people with vulnerabilities. My social project HowToTellYourChild.com aims towards prevention of child sexual abuse across the world. Do check out the project and join me in this endeavour.