Online Lingerie Shopping In India

Founded in 2008, Adira initially focused on retail distribution through physical stores. However, recognizing the growing trend of online lingerie shopping in India, & to be able to reach customers across the country, Adira launched its dedicated online store, MyAdira.com, in 2014.

Adira: Made By Women For Women

Adira stands out as India's only lingerie brand catering to all ages, sizes, and life phases. We offer innovative solutions for every girl and woman, from puberty to menopause, including specialized mastectomy bras. Adira was the first brand in India to make Period Panties and our founder Deepa Kumar, holds a patent in India and USA for Period Panties since 2009. Our products prioritize comfort, support, and style, ensuring confidence and choice for everyone. As the sole Indian brand offering bras and panties online up to size 10XL, we guarantee a perfect fit for all body types. Our mission is to empower girls and women through confidence-boosting lingerie and innovative products.

Adira’s Age, Size & Phase Inclusive Collection Highlights

At Adira, as women we understand the ever changing needs of a woman’s body as we journey through life. Be it puberty or motherhood or menopause, our bodies have different demands. Our vision is to have comfortable and empowering inner wear for women at every stage.

• Innerwear For Kids: We offer comfy panties, camisoles, and shorties designed for children aged 4 and up. With gentle fabrics and fun designs, Adira keeps your kids comfortable all day long.
• Innerwear For Teen Girls: Adira's collection for teens and preteens features starter bras, period panties, and more—catering to the unique needs of girls aged 10 and above as they navigate puberty.
• Innerwear For Women: From hygienic leakproof period panties to supportive sleep bras, Adira's women’s innerwear is crafted to boost your comfort and confidence every day.
• Innerwear For Pregnancy & Motherhood: Adira's maternity line includes hygiene panties to prevent UTIs, leakproof nursing bras, and post-delivery period panties, supporting you comfortably through motherhood.
• Innerwear For Senior Women: Our senior range features soft, breathable fabrics in designs that offer support and comfort. Adira respects the unique needs of senior women with innerwear that’s both practical and comfortable.
• Innerwear For Curvy Women: Our curvy range of innerwear is specially designed to celebrate and support fuller figures. With sizes up to 10XL, Adira ensures every woman feels comfortable and confident in her skin.
• Adira’s Care Range: Adira's care range includes period panties for heavy bleeding, specialized post-mastectomy products like supportive bras and prosthesis, and solutions for women with urinary incontinence. Designed for extra care and comfort, we ensure you feel supported during sensitive times.

Product Categories

Adira’s collection spans various categories, catering to women and girls at every stage of life.

Panties:

Feel the difference with Adira's panties, designed for daily comfort and specialized needs, ensuring you're covered in every situation.

Types Of Panties

• Daily Use Panties: Offers full coverage, tummy support, and breathable comfort, making them perfect for everyday wear.
• Period Panties: Provide leakproof protection and support with an extended crotch lining, making them ideal for heavy-flow to light-flow days.
• Leakproof Panties: Provides leak-proof protection from unpredictable periods while keeping you dry and hygienic from everyday discharge.
• Incontinence Panties: With an extended 3-layer crotch for hygiene, it absorbs light urine leaks of up to 25 ml, keeping you dry.
• Maternity Panties: Full hip coverage high-waist design ensures a secure fit and can be used during pregnancy and post-delivery.
• Maternity Incontinence Panties: Comes with a 3-layer crotch that provides comfort and protection from leaks during pregnancy and postpartum.
• Post Delivery Period Panties: Extended leak-proof crotch prevents stains from heavy post-delivery bleeding. It's a must-have for every new mom.
• Undershorts: Adira’s undershorts are perfect for wearing under dresses and skirts for added comfort and confidence.

Bras:

Discover the perfect fit with Adira's bras, combining style, support, and innovation for every woman's shape and size.

Types Of Bras

• Girls Slips: India's first DIY iron-on stickers for girls’ slips offer a fun, age-appropriate way for your daughter to express herself.
• Girls Vests: Featuring soft fabric shoulders without plastic or metal parts and a round neck, these vests pair perfectly with all her dresses and tops.

• Starter Camisoles: Designed with flat padding to provide discreet coverage and all-day confidence for girls going through puberty.
• Starter Bras: Prevents nipple display with a hook-free, gentle, and non-wired design for teens.
• Sports Bras: Offers full coverage for maximum support, featuring soft flat padding and a wire-free design for ultimate comfort during any physical activities.

• Sleep Bras: It’s wire-free for comfort, allowing easy blood flow without discomfort—ideal for home and bedtime.
• Front Open Bras: Designed with easy snap buttons for quick, hassle-free wear, it prevents shoulder straps from slipping and supports posture correction.
• Tube Bras: Great for off-shoulder and sheer tops, this easy-to-wear slip-on design provides convenience and style.

• Pregnancy Bras: Provides comfort and easy movement with a racerback design that reduces shoulder strain and soft, stretchy cotton to accommodate your changing body.
• Nursing Bras: Features adjustable elastic shoulder straps for a customizable lift and drop cups with one-hand clips for easy breastfeeding access.
• Leakproof Nursing Bras: India’s first breastfeeding bra with breathable, leakproof cups gives shape and is perfect for daytime wear and outings.
• Sleep Nursing Bras: This pull-over neckline can be opened with one hand for breastfeeding, and the baby-safe bra has no hard clips to ensure comfort during night feeds.
• Leakproof Sleep Nursing Bras: Features breathable, skin-friendly leakproof cups that offer soft support, ideal for nighttime use and relaxing at home.

• Plus Size Front Open Bras: Features snap buttons for quick and hassle-free wear. Cut-and-sewn cups enhance your natural shape, while the two-layered construction ensures no nipple show, providing confidence.
• Plus Size Sleep Bras: Hassle-free slip-on style with no clips or hooks for comfort. Made from stretchy cotton, the racerback design evenly distributes the weight of heavy breasts, while the full cup prevents spillage.
• Plus Size Camisoles: Ideal for sleeping, lounging at home, and layering under sheer tops, shirts, and T-shirts, this lightweight, sleeveless design easily complements various outfits and is suitable for all weather conditions.
• Plus Size Kurti Slips: The adjustable shoulder straps stay in place without slipping and won't dig into your skin, making it ideal for wearing under sheer or transparent kurtis and for layering under kurtas and salwars.

• Front Open Bra For Senior Women: Soft, stretchy bras made from cotton and elastane offer all-day comfort.The supportive racerback design prevents shoulder straps from slipping off, making it ideal for older ladies.
• Sleep Bra For Senior Women: Our non-padded, breathable bra for older ladies reduces sweating with quick-drying, single-layer construction for all-night comfort.

Innovation by Adira

Our products are designed with innovative features to provide unparalleled comfort and support:

• Period Panties: Patented in India and the USA, Adira's leak-proof and breathable period panties offer reliable, stain-free protection during menstruation.
• Starter Bras & Camisoles: Designed for young girls, our starter bras and camisoles feature discreet, flat padding to cover nipple buds comfortably.
• Leak Proof Nursing Bras: Our nursing bras come with versatile opening options, including a dropdown cup clasp and a criss-cross neck for easy breastfeeding access.
• Maternity Hygiene Panties: Tailored for pregnancy and postpartum, these panties provide enhanced support and use hygienic fabrics to keep you comfortable and clean.
• Incontinence Panties: These panties are equipped with a discreet absorbent layer to prevent leaks and odors, ensuring confidence for women experiencing urinary incontinence.

Offers and Promotions

We frequently offer discounts and bundles to make our products even more accessible:

• Puberty Collection Offers: Discounts on period panties and beginner bras.
• Motherhood Deals: Special offers on maternity and nursing bras.
• Curvy Collection: Exclusive offers on plus-size period panties and sleep bras.
• Women Collection: Save big with discounts on sleep bras and daily-use panties.
• Senior Women: Special offers on front open bras and incontinence panties.
• Care Range: Special deals on our curated care range of post-surgery bras and hygiene panties.

Social Responsibility and Inclusivity

Adira is dedicated to empowering women in small towns across India by providing them with job opportunities and training. The company focuses on creating a nurturing work environment that promotes skill development and personal growth, supporting women in becoming financially independent. Adira also emphasizes work-life balance and fosters a community where women can thrive both personally and professionally. Each purchase from Adira directly supports the livelihoods of these women, contributing to their empowerment and creating more opportunities for their advancement.

Frequently Asked Questions

• Can I order without creating an account?

  Yes, you can log into our website and place your order without an account.

• What payment methods do you accept?

  Yes, you can log into our website and place your order without an account.

• Can I order without creating an account?

  We accept:

  • Cash on delivery (for specific pin codes, inclusive of shipping charges)
  • Credit/Debit Cards
  • Net Banking
  • Cash Cards/Wallets/Mobile Payments/UPI/BHIM
• Is there a minimum order requirement?

  No, there is no minimum order requirement. You can order any single product from our website.

• What is your return policy?

  You can return certain products within 7 days from the date of delivery, subject to our return and refund policy terms.

  Note: Some products cannot be returned due to hygiene conditions.

• How do I initiate a return?

  Contact our customer care at +91-9108402979 or through our support portal, mentioning the order ID in the subject line for reference.

• Is there a time limit for returns?

  Returns must be initiated within 7 days from the date of delivery for eligible products.

• How long will it take for my order to arrive?

  We usually ship your orders within 24 hours of confirmation. Our logistics partners typically take 3-7 days to deliver the order based on your location. Once your order is shipped, you will receive a confirmation email/whatsapp message from us.

• Can I track my package during transit?

  You can easily track your order after your package is sent out of our warehouse for delivery. As soon as your order is shipped, you will get a confirmation email with the following information:

  • Order details
  • Tracking number
  • Courier company
  • So, using the above details, you can track your package during transit.
• What shipping options do you offer?
  • Free shipping on orders worth Rs. 1000 and above.
  • For all Cash on Delivery orders, a standard convenience fee of Rs. 99 applies.
  • For orders below Rs. 1000, a standard delivery fee of Rs. 50 is charged.
  • Note: Convenience and delivery charges are non-refundable.

  Payment	Orders below Rs. 1000/-	Orders above Rs. 1000/-
  Pre-Paid	Shipping charge Rs. 50/-	Free
  Cash on delivery	Rs. 50/- + Rs. 99/- (shipping + COD charges)	Rs. 99/- COD charges apply

• Do you offer any discounts or promotions?

  Yes, We offer discounts and various offers, including seasonal ones. Subscribe to our newsletter and follow us on social media to know the latest updates about new products and offers. Alternatively, you can also check out the SALE on our website for the best deals.

• How can I apply a discount code to my order?

  The discount code will be visible on the website itself. You just have to select that and apply the same to get a discount.

• Are there any restrictions on using discount codes?

  No, there are no specific restrictions on applying discount codes. You can use them as long as they are valid.

Customer Service Excellence

• Friendly Female Support: Available Monday to Friday, 10 AM to 5 PM IST and on Saturday from 10 AM to 1 PM IST.
• Contact Us: Reach out via email (care@myadira.com) or phone (+91-9108402979) for product support.
• Sizing Assistance: Our bra and panty size calculators help ensure you find the perfect fit.