Why "All-Day" Menstrual Wear is a Clinical Risk
At Adira, we believe women’s health should be guided by biological reality, not just marketing claims. While many brands promote "all-day" protection and 12-hour wear, our review of gynecological science and textile physics suggests a much shorter safety window. It is the inference of Adira, in the best interest of girl and woman health, that wearing a single absorbent product for more than 4 hours—especially fabric-based period underwear—creates a "perfect storm" for infection, odor, and skin trauma.
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7 Reasons UTIs Are Common During Pregnancy — and How to Prevent Them
Pregnancy changes your body in incredible ways. Understanding why UTIs happen—and how to stop them—helps you stay comfortable, confident, and protected. Urinary tract infections (UTIs) are common during pregnancy due to hormonal, physical, and immunity-related changes in the body. Understanding why UTIs happen during pregnancy and how to prevent them can help expecting mothers stay comfortable, confident, and protected throughout all nine months.
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Why We Say “World’s First Sports Panty” — with Data to Back It
Women have been wearing sports bras for decades. Leggings, performance tees, training shoes — all have evolved. But the one layer women wear the closest to the body — the underwear — stayed completely unchanged. For years, women worked out in cotton panties that stay wet, or nylon panties that trap heat, or elastics that rub, dig, ride up, chafe, and distract. No one questioned it. Because no one imagined panties as performance wear. At Adira, we did.
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Why I Created the World’s First Starter Cami for Puberty
When I was around ten, I remember the awkwardness of puberty — the confusion, the discomfort, and the urge to hide. I wore thick sweaters on hot summer days just to conceal my developing breasts.
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5 Reasons You Need Maternity Hygiene Panties During Pregnancy & Postpartum
Maternity Hygiene Panty is an innovation by Adira made for your changing body — from bump to postpartum recovery. Discover how each thoughtful feature makes a difference.
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5 Reasons Every Girl Needs the Adira Starter Cami During Puberty
Created by a mother of two girls back in 2013, the Starter Cami was born out of a real need for comfort and confidence during puberty. It combines a padded built-in bra with soft, stretchable fabric and a gentle fit that keeps her comfortable whether she’s at school, playing, or lounging at home.
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Why Adira’s Front-Open Bras Are Loved by Senior Women
Every feature in Adira’s Front-Open Bra was designed after listening to real women — mothers, grandmothers, and caregivers — who deserve innerwear that fits their lives with dignity and ease.
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