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About Us

Our Vision

Our mission is to be a one-stop destination for all intimate & practical needs of women & girls going through the beautiful journey of womanhood. We strive towards bringing her stylish, affordable & innovative products that are comfortable & practical.

Our Philosophy

While you wear the beautiful creations brought to you by Adira, you will be happy to know that your outfit has supported the livelihood of women from small towns and villages of India. Our factories train and employ women from small towns and generate employment.

Our Story

Innovating for 10 years now and going stronger

Started in the year 2008 by Yashram Lifestyle Brands Pvt Ltd. (Yashram.com) , Adira is the most innovative brand of inner wear in India. Being the first to innovate on multiple products like period panties, starter bras, incontinence underwear, hygiene panties and more, Adira has taken a special place in the girl's journey through womanhood.Β 

Our Brands

Here are our sister brands. Each brand as innovative is as the other in helping children, women and the elderly.

MorphMaternity.com - Maternity wear brand with multiple innovations for the comfort of moms-to-be & new moms.

Pristine-Life.com - Incontinence Underwear For people who suffer from light urine leakage problems.

Β Deepa Kumar

Meet Our Founder

Being a woman entrepreneur, I am inspired by women across all socio economic and global backgrounds. My brands, products, innovations and invention are all a result of my interest in improving quality of life for girls, women and people with vulnerabilities. My social project HowToTellYourChild.com aims towards prevention of child sexual abuse across the world. Do check out the project and join me in this endeavour.

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