Online Lingerie Shopping In India

Founded in 2008, Adira initially focused on retail distribution through physical stores. However, recognizing the growing trend of online lingerie shopping in India, & to be able to reach customers across the country, Adira launched its dedicated online store, MyAdira.com, in 2014.

Adira: Made By Women For Women

Adira stands out as India's only lingerie brand catering to all ages, sizes, and life phases. We offer innovative solutions for every girl and woman, from puberty to menopause, including specialized mastectomy bras. Adira was the first brand in India to make Period Panties and our founder Deepa Kumar, holds a patent in India and USA for Period Panties since 2009. Our products prioritize comfort, support, and style, ensuring confidence and choice for everyone. As the sole Indian brand offering bras and panties online up to size 10XL, we guarantee a perfect fit for all body types. Our mission is to empower girls and women through confidence-boosting lingerie and innovative products.

Adira’s Age, Size & Phase Inclusive Collection Highlights

At Adira, as women we understand the ever changing needs of a woman’s body as we journey through life. Be it puberty or motherhood or menopause, our bodies have different demands. Our vision is to have comfortable and empowering inner wear for women at every stage.

• Innerwear For Kids: We offer comfy panties, camisoles, and shorties designed for children aged 4 and up. With gentle fabrics and fun designs, Adira keeps your kids comfortable all day long.
• Innerwear For Teen Girls: Adira's collection for teens and preteens features starter bras, period panties, and more—catering to the unique needs of girls aged 10 and above as they navigate puberty.
• Innerwear For Women: From hygienic leakproof period panties to supportive sleep bras, Adira's women’s innerwear is crafted to boost your comfort and confidence every day.
• Innerwear For Pregnancy & Motherhood: Adira's maternity line includes hygiene panties to prevent UTIs, leakproof nursing bras, and post-delivery period panties, supporting you comfortably through motherhood.
• Innerwear For Senior Women: Our senior range features soft, breathable fabrics in designs that offer support and comfort. Adira respects the unique needs of senior women with innerwear that’s both practical and comfortable.
• Innerwear For Curvy Women: Our curvy range of innerwear is specially designed to celebrate and support fuller figures. With sizes up to 10XL, Adira ensures every woman feels comfortable and confident in her skin.
• Adira’s Care Range: Adira's care range includes period panties for heavy bleeding, specialized post-mastectomy products like supportive bras and prosthesis, and solutions for women with urinary incontinence. Designed for extra care and comfort, we ensure you feel supported during sensitive times.

Product Categories

Adira’s collection spans various categories, catering to women and girls at every stage of life.

Panties:

Feel the difference with Adira's panties, designed for daily comfort and specialized needs, ensuring you're covered in every situation.

Types Of Panties

• Daily Use Panties: Offers full coverage, tummy support, and breathable comfort, perfect for everyday wear.
• Period Panties: Provide leakproof protection with an extended crotch lining, ideal for heavy-flow to light-flow days.
• Leakproof Panties: Provides leak-proof protection from unpredictable periods while keeping you dry.
• Incontinence Panties: With an extended 3-layer crotch, it absorbs light urine leaks up to 25 ml, keeping you dry.
• Maternity Panties: Full hip coverage high-waist design ensures a secure fit during pregnancy and post-delivery.
• Maternity Incontinence Panties: Comes with a 3-layer crotch that provides comfort and protection during pregnancy and postpartum.
• Post Delivery Period Panties: Extended leak-proof crotch prevents stains from heavy post-delivery bleeding.
• Undershorts: Perfect for wearing under dresses and skirts for added comfort and confidence.

Bras:

Discover the perfect fit with Adira's bras, combining style, support, and innovation for every woman's shape and size.

Types Of Bras

• Girls Slips: India's first DIY iron-on stickers for girls’ slips offer a fun, age-appropriate way for your daughter to express herself.
• Girls Vests: Featuring soft fabric shoulders without plastic or metal parts and a round neck, perfect for all her dresses and tops.

• Starter Camisoles: Designed with flat padding to provide discreet coverage for girls going through puberty.
• Starter Bras: Hook-free, gentle, and non-wired for teens to prevent nipple display.
• Sports Bras: Offers full coverage, soft flat padding, and wire-free design for ultimate comfort during physical activities.

• Sleep Bras: Wire-free for comfort, ideal for home and bedtime.
• Front Open Bras: Easy snap buttons, prevents shoulder straps from slipping, supports posture correction.
• Tube Bras: Easy slip-on design, perfect for off-shoulder and sheer tops.

• Pregnancy Bras: Racerback design, soft cotton, comfortable for changing body.
• Nursing Bras: Adjustable straps and one-hand clips for easy breastfeeding.
• Leakproof Nursing Bras: Breathable, leakproof cups perfect for daytime wear.
• Sleep Nursing Bras: Pull-over neckline, baby-safe bra with no hard clips for night feeds.
• Leakproof Sleep Nursing Bras: Soft, breathable, leakproof cups for nighttime comfort.

• Plus Size Front Open Bras: Snap buttons, two-layer construction prevents nipple show.
• Plus Size Sleep Bras: Slip-on style, full cup, racerback distributes weight evenly.
• Plus Size Camisoles: Lightweight sleeveless, ideal for sleeping and layering.
• Plus Size Kurti Slips: Adjustable straps, perfect for wearing under sheer tops or kurtis.

• Front Open Bra For Senior Women: Soft, stretchy cotton-elastane, supportive racerback for comfort.
• Sleep Bra For Senior Women: Non-padded, breathable, quick-dry single-layer design for all-night comfort.

Innovation by Adira

• Period Panties: Patented in India and USA, leak-proof and breathable.
• Starter Bras & Camisoles: Discreet, flat padding for young girls.
• Leak Proof Nursing Bras: Dropdown cup clasp & criss-cross neck for breastfeeding.
• Maternity Hygiene Panties: Tailored for pregnancy/postpartum, hygienic fabrics.
• Incontinence Panties: Absorbent layer prevents leaks & odors.

Offers and Promotions

• Puberty Collection Offers: Discounts on period panties and beginner bras.
• Motherhood Deals: Special offers on maternity and nursing bras.
• Curvy Collection: Exclusive offers on plus-size period panties and sleep bras.
• Women Collection: Discounts on sleep bras and daily-use panties.
• Senior Women: Offers on front open bras and incontinence panties.
• Care Range: Deals on post-surgery bras and hygiene panties.

Social Responsibility and Inclusivity

Adira empowers women in small towns by providing jobs and training. We focus on nurturing environments, skill development, and work-life balance. Each purchase supports women’s livelihoods and advancement.

Frequently Asked Questions

Ordering

• Can I order without creating an account?

  Yes, you can log in and place your order without an account.

• What payment methods do you accept?

  We accept:

  • Cash on delivery (specific pin codes, inclusive of shipping charges)
  • Credit/Debit Cards
  • Net Banking
  • Cash Cards / Wallets / Mobile Payments / UPI / BHIM
• Is there a minimum order requirement?

  No, there is no minimum order requirement.

Returns and Exchanges

• What is your return policy?

  You can return certain products within 7 days from the date of delivery. Some products cannot be returned due to hygiene conditions.

• How do I initiate a return?

  Contact customer care at +91-9108402979 or support portal with order ID.

• Is there a time limit for returns?

  Returns must be initiated within 7 days from delivery for eligible products.

Shipping

• How long will it take for my order to arrive?

  We ship within 24 hours of confirmation. Delivery takes 3-7 days based on location.

• Can I track my package during transit?

  Yes, you will receive order details, tracking number, and courier info via email/WhatsApp.

• What shipping options do you offer?
  • Free shipping on orders worth Rs. 1000 and above.
  • Cash on Delivery orders: Rs. 99 convenience fee.
  • Orders below Rs. 1000: Rs. 50 delivery fee.

  Payment	Orders below Rs. 1000/-	Orders above Rs. 1000/-
  Pre-Paid	Shipping Rs. 50/-	Free
  Cash on delivery	Rs. 50/- + Rs. 99/- (shipping + COD)	Rs. 99/- COD

Discounts and Promotions

• Do you offer discounts?

  Yes, subscribe to newsletter or check SALE section on website.

• How can I apply a discount code?

  Select code on website and apply at checkout.

• Are there restrictions on discount codes?

  No, as long as they are valid.

Customer Service Excellence

• Friendly Female Support: Monday-Friday, 9:30AM-5:30PM IST, Saturday 9:30AM-1:30PM IST.
• Contact Us: Email: care@myadira.com | Phone: +91-9108402979
• Sizing Assistance: Bra and panty size calculators available online.