By now, you’ve probably heard of the movie Pad Man—Akshay Kumar’s biopic on Arunachalam Muruganantham. Kumar’s #PadmanChallenge promotion has been embraced by the Bollywood battalion, and fans have been sharing photos of themselves across social media platforms. Is this just riding the wave, or will change be effected?
I Believe It Does!
Young boys and men look up to actors like Akshay Kumar, Aamir Khan and Arjun Kapoor, who perform daring stunts. Imagine these stars holding a sanitary pad—an item often hidden or stigmatised in public. Their sensitivity towards this feminine issue is going to cause a ripple amongst young boys, the future gentlemen, to treat women with respect and dignity.
Even with sanitary pads, girls still stain during their periods. Playing sports, sitting through long classes or exams, and lacking proper toilet access make pads insufficient. Period stains continue to happen. It is a common practice for girls to ask their friends to ‘check’ their backs to see if there are any stains. This practice inspired the woman who tackled it head-on with an innovative, patented solution.
Also read: Why Do You Need Period Panties?
With that said, let’s meet Deepa—Founder of Adira and the woman behind India's first patented period panties.
Deepa, a Telecommunications Engineer, turned entrepreneur and mother of 2 girls, is the Founder and CEO of Adira, a brand that makes stain-free period panties.
She realised the issue wasn’t with pads but with panties—not designed for menstrual protection. To solve this problem of staining, she invented Adira Period Panties that are leak-proof, breathable & skin-friendly. She has a USA patent for this product.
She wants girls and women to stay stain-free and hygienic, and with her period panties, she has impacted the lives of over 50,000 girls and women around the world.
Every year on Women’s Day, she organizes a Period Panty giveaway for girls from underprivileged backgrounds. The brand also talks about personal hygiene during this event, which helps girls look at puberty in a positive way.
If you wish to collaborate with this event, email ceo@yashram.com
Here Are Some Photos Of Last Year’s Event:
Because Remember, Dealing With Periods Is Much More Than Just An Instagram Challenge.
I, Anubha Upadhya M, work as a Social Media Strategist for Adira.
One in five women in India has Polycystic Ovarian Syndrome (PCOS), which causes irregular, unpredictable menstrual cycles. Most end up using pads daily, which can become expensive. To stay safe and avoid stains if their period arrives unexpectedly, they need a better solution. This is uncomfortable and creates excess sanitary waste, which is not biodegradable. Using these period panties can save you money and keep the environment clean.
Let’s break the taboo around periods—and do it in a way that’s kind to our bodies and the planet.
Find more information at myadira.com
Shop all Adira essentials, including leakproof Panties, for an extra 10% off using code "ADIRAWOMEN"
